Privacy Policy

1. Introduction

L. A Mercantile Ventures (Private) Limited ("we," "us," "our," or the "Company") operates the website www.la-finery.com (the "Site"), through which we sell silver and gemstone-studded jewellery online (collectively, the "Services").

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Site, create an account, place an order, or otherwise interact with us. By using the Site, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.

2. Information We Collect

2.1 Information You Provide Directly

  • Account details: name, email address, phone number, password.
  • Order and billing details: shipping address, billing address, payment information (processed by our payment gateway providers; we do not store full card numbers)
  • Communications: messages you send through contact forms, live chat, email, or customer support.
  • Optional information: jewellery preferences, wishlists, reviews, or feedback you submit.

2.2 Information Collected Automatically

  • Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on the Site.
  • Cookies and similar technologies: used for site functionality, shopping cart persistence, analytics, and (where applicable) marketing. See Section 7 below.

2.3 Information from Third Parties

  • Payment processors, delivery/courier partners, and fraud-prevention services may share transaction or delivery status information with us.
  • If you log in or interact via a third-party platform (e.g., Google or social media login/sharing), we may receive basic profile information as permitted by that platform.

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfil orders, including payment processing, shipping, and delivery tracking.
  • Create and manage your account.
  • Communicate with you about orders, inquiries, promotions, and updates (where you have consented to marketing communications).
  • Improve the Site, our products, and customer experience.
  • Detect, prevent, and address fraud, security issues, or technical problems.
  • Comply with legal, tax, and regulatory obligations.

4. Legal Basis for Processing

Where applicable law requires it, we process your personal information on the following bases: performance of a contract (fulfilling your order), your consent (e.g., marketing emails, certain cookies), compliance with legal obligations, and our legitimate business interests (e.g., fraud prevention, Site improvement), balanced against your rights.

5. Sharing of Information

We do not sell your personal information. We may share your information with:

  • Service providers: payment gateways, courier/logistics partners, IT hosting providers, and email/SMS service providers, solely to perform services on our behalf.
  • Legal and regulatory authorities: where required by law, court order, or to protect our rights, property, or safety, or that of our customers.
  • Business transfers: in connection with a merger, acquisition, restructuring, or sale of assets, subject to standard confidentiality arrangements.

6. International Data Transfers

As an online store that may ship internationally, your information may be transferred to and processed in countries other than your country of residence, including Sri Lanka, where our Company is based. We take reasonable steps to ensure such transfers are protected in accordance with this Policy and applicable law.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable core Site functionality (e.g., shopping cart, login sessions).
  • Analyze Site traffic and usage patterns.
  • Support marketing and remarketing efforts, where enabled.

You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality, such as the ability to complete a purchase.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, including to comply with legal, accounting, or reporting obligations, resolve disputes, and enforce our agreements. Order and transaction records may be retained longer where required for tax or regulatory purposes.

9. Data Security

We implement reasonable technical and organizational measures — including encryption of payment data in transit, restricted access controls, and secure hosting — to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access, correct, or update your personal information.
  • Request deletion of your personal information, subject to legal retention requirements.
  • Object to or restrict certain processing, including marketing communications.
  • Withdraw consent where processing is based on consent (e.g., unsubscribe from marketing emails at any time).
  • Request a copy of your data in a portable format, where applicable.

To exercise any of these rights, please contact us using the details in Section 14.

11. Children's Privacy

The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

12. Third-Party Links

The Site may contain links to third-party websites or services (e.g., social media, payment providers). We are not responsible for the privacy practices of these third parties, and we encourage you to review their respective privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last Updated" date at the top of this Policy will reflect the most recent revision. Continued use of the Site after changes take effect constitutes acceptance of the revised Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

L. A Mercantile Ventures (Private) Limited Website: www.la-finery.com Email: support@la-finery.com